The Go-to-Market Plan: “Failing to Plan is Planning to Fail” | Andrew Faulkner
How many times have you heard that famous Benjamin Franklin quote “Failing to Plan is Planning to Fail”? many times, I suspect. But is a plan, specifically the go-to-market (GTM) plan, still relevant in today’s agile, real-time, instant access, fast paced world? Absolutely. In fact, it’s critical for a successful outcome, especially in mid- to […]