Workshops
Discover and define
Develop
Deliver
Case study
Birchcliff Energy Ltd. asked me to run a Creativity and Innovation workshop for a cross-functional group from operations, engineering, and geology and geophysics, joined by people from marketing, finance and the senior leadership team. Just over 50 people took part, working in ten teams.
The leadership team supplied a set of problems the company was facing that would make a difference if solved. Some were operational, such as getting more out of well design and completions at lower cost, or speeding up field maintenance without adding to it. Others were about how the organization works, like moving good practice from one field to the next more reliably and easing the hand-offs between departments. Each team chose the problem most relevant to its own work, and a member of the leadership team was appointed as owner of each problem. The owners were available to the teams during the elicitation stage and for questions as the work went on.
The workshop ran in three parts. The first day, Upping Your Creative Game, covered the thinking behind creativity and innovation and introduced the tools, with plenty of interaction. Before the teams were formed, everyone completed a short personality profile, which helped balance each team between divergent and convergent thinkers. On the second day, the Innovation Challenge, the teams worked their problems through. They defined them with elicitation techniques, generated ideas with brainstorming, SCAMPER and Six Thinking Hats, then selected and refined them with a Decision Matrix, MoSCoW and Red Teaming.
After a period of incubation, the teams reconvened to finalize their work, picking up any new ideas that had surfaced in the meantime. In a third session, held online, each team presented its conclusions and recommended solutions to the management team.
Theo had said at the start that a good outcome would be tangible ideas or concepts the company could run with. Afterwards he told me, “Our team presented a few interesting ideas and I suspect there will be others, which is great.”
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